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PPT An Introduction to Behavioral Finance PowerPoint Presentation from www.slideserve.com Understanding Behavioral Finance Research Methodology What is Behavioral Finance? Behavioral finance is an emerging field that seeks to understand and explain the psychological factors that influence how people make decisions in the context of finance and investment. It is an interdisciplinary field that combines elements of psychology, economics, and finance, and it has become increasingly popular in recent years as more and more investors have sought to understand the motivations behind their decisions. What is Research Methodology? Research methodology is the set of methods and techniques used to collect and analyze data in order to answer a research question. It can involve various techniques such as surveys, interviews, experiments, or case studies. The research methodology used in behavioral finance is largely determined by the research question being asked, as different techniques may b...